7 Spa Business Card Tips to Increase Bookings
As a spa business owner, you can’t leave your home without compelling business cards to share. Here are 7 amazing ideas for spa business cards!
There’s a reason why spa business cards are one of the only old-school marketing techniques that still remain relevant in today’s digital age: simply put, they work.
How Business Cards Help Spas
Business cards represent an age-old method of branding, advertising and marketing, and creating top-of-mind awareness for the person holding it. We’ve found that spas who personally hand out business cards tend to see an increase in bookings because:
- They give you an opportunity to sell yourself and your brand
- They personalize the interaction between you and your client, especially if you have your direct number printed on the card
- You can make impressions and generate leads
- They help people know how to contact you
However, we’ve also found that not all spa business cards are created equal. Exchanging business cards has become somewhat of a commodity that most spas use. Which means if you want to see a bigger boost in bookings, your business card will need to speak loudly.
Check out these seven pro tips to make any spa business cards worthy of attention.
7 Tips for Spa Business Cards You’ll Want to Copy
With companies like Vistaprint offering super cheap (sometimes free) business cards and predesigned templates, it’s tempting to order a few hundred to build your brand.
Here’s our advice: Don’t. Yes, it’s cost-effective, but plenty of other spas have thought so too. That’s why you run the risk of choosing the same tired designs other competing spas might be using. Remember, effective spa business cards will stand out from the pack, not become wallet fodder.
Avoid the clutter
We realize you’ve probably heard the phrase “Less is more,” but it couldn’t ring any truer when designing your business card. Spa business cards should be short and to the point: “Here’s my contact information, call me for an appointment.”
There’s no need to list every single service you offer or clutter your card with spa-related clip art. Rather, opt for the basics:
- Your name
- Job Title
- Phone number (either spa or personal, but not both)
- Spa tagline for branding purposes
This is the most important information your clients need. Adding too much text can clutter your card and shroud out the crucial stuff. Also, using too many colors can create an additional volume that pulls focus from your contact information. Stick to a 3-color palette when possible: the main color, accent color, and text color.
Find your Muse
Your business card does all the talking about your brand when you aren’t around, so it’s important to craft a card that establishes customer expectations.
Ask yourself what kind of experience clients will expect based on your card design:
- Speciality massages?
- Trendy facial treatments?
- Walk-ins only?
- Full-service spa?
If you’re a freelance massage therapist in a bigger spa, your card should match the brand of the spa. Get permission to use the spas logo if they have one, or see if they have a standard business card template you can use. Don’t use fun images and designs just because another spa uses them. Bright pinks and blues and squiggly lines might not fit with, say, an organic spa brand. Consider your audience and brand, and work from there.
Engage the Senses
Business cards that engage more than one sense can boost the viewer’s retention and help your brand stand out. Consider including
- A scratch-n-sniff sticker,
- An embossed or metallic foil embellishment
- Textured or thicker cardstock
- A glossy finish
Scented business cards are a rising trend that, when used properly, can trigger emotional responses from your customers. Consider infusing your cards with essential oil scents that customers will also smell when they enter your spa.
Include an image
Your business card probably isn’t the only one a person carries. A simple image, design, or unique color scheme can help yours stand out in a sea of same-sized cards. Some spa business cards use spa-related images, such as a person being massaged. These work fine, but it’s important you choose an image that won’t look like every other spa business card out there.
Also, make sure the image makes sense for your brand. A higher class spa wouldn’t use a frilly abstract image to attract customers, like this example. One caveat here: You can’t just choose any random image from the internet. At least, not without copyright repercussions. Make sure you select an image you can use legally, such as Creative Commons, public domain, or your own design.
Use an easy-to-read font
Designing your business card makes the perfect time to build your brand image. But creativity shouldn’t come at the expense of illegibility or tiny print. When choosing a font, make sure it’s one that people can easily read. Nobody wants to spend time trying to decipher phone numbers or addresses when trying to make an appointment. But just because you shouldn’t use a frilly font doesn’t mean you have to stick to boring Times New Roman.
We recommend using clean, crisp fonts like Eras, Impact, Elephant, and Rockwell. You can also purchase fonts to create a more distinct look. To increase readability, we’ve noticed that serif/sans serif font pairings work well together. Experiment with different fonts and sizes before you send your cards to the print shop.
Make it multipurpose
Giving your card another purpose can prolong the amount of time a person is likely to keep it. For instance, you can include a tip calculator or coupon on one side with your business information on the other.
Bonus Insider Tip!
Did you know that business cards don’t have to look like actual cards? Think about it this way: the purpose of a business card is to present your prospect with your contact information in hopes you can stay top of mind when they need your service. This mirror business card not only gives the cardholder a convenient tool they’ll actually use but also looks super professional.
It’s okay to think outside the standard spa business card box too, get creative!